The YES! list of the 50 Most Powerful in Showbiz for 2008 starts with a fair advice: "Before you dive into this list, a warning: You may not like what you read."
Listing down the movers and shakers of the local entertainment scene over the past fifteen months, the country's premier entertainment magazine—now celebrating its 9th year anniversary—ranks the "industry players who took an active role in shaping the landscape of entertainment."
The list—which may not sit well with some industry players and readers—bravely covers all corners by presenting not just the entertainers constantly seen on screen, but also commanding personalities who maneuver behind the spotlight: network executives, directors, talent managers, institutions, tycoons, a cosmetic surgeon, and even a renowned scriptwriter.
Here is the complete list of Yes Magazine 50 Most Powerful in Showbiz for 2008.
ENTERTAINERS Category:
On top spot is Wowowee host Willie Revillame. Revillame bested 49 others to emerge as the most powerful in his field. The controversial TV personality recently brandished his uncanny mass appeal when he propelled YES!—in which he was the cover on its January 2009 issue—to publishing milestone by selling an enormous amount of copies unheard of in the local glossy magazine market.
"But the man has mojo," the article stated. "After ABS-CBN snapped him up again and reinstalled him as king of its noontime programming in 2005, he turned his life around—image, finances, lifestyle, work ethic, even daily routine—to become the king of Kapamilya land."
His peso value: 1 million per day contract with ABS-CBN
2nd: Actress and game show host Kris Aquino. Kris may not be as controversial as she was in the past, but it certainly did not diminish her star value. Landing in second place, the self-styled "Queen of All Media" barged into the list by the sheer grit of her worth (monetary speaking, that is).
Her peso value: 3.3 million guaranteed salary per month contract with ABS-CBN
3rd: Box-Office King John Lloyd Cruz, whose stocks rose even higher brought by the back-to-back success of A Very Special Love and You Changed My Life.
His peso value: 500 thousand per movie. 80 - 100 thousand per taping day
4th: Action superstar and Totoy Bato's lead star, Robin Padilla.
His peso value: 200-250 thousand per taping day
5th: GMA-7's current prized female star Marian Rivera who, according to showbiz insiders, pockets a cool "upwards P50,000 per taping day."
Her peso value: 600 thousand per movie. 50 thousand per taping day
6th: Zorro lead star and GMA-7's most prized male star Richard Gutierrez.
His peso value: 4 million per movie. 200 - 250 thousand per taping day
7th: One of the world's most sexiest Dingdong Dantes.
His peso value: 500 thousand - 1.5 million per movie. 100 thousand per taping day
8th: Comedy concert queen Ai-Ai delas Alas
Her peso value: 2 - 3 million per movie. 150 - 200 thousand per taping day
9th: Ultimate Heartthrob Piolo Pascual
His peso value: 3 million per movie. 150 thousand per taping day
10th: King of all Media Joey de Leon
11th: Vic Sotto
12th: Megastar Sharon Cuneta
13th: Young superstar Judy Ann Santos
14th: Toni Gonzaga
15th: 2008 Box-office queen
Sarah Geronimo16th:
Michael V.17th: Ogie Alcasid
18th: Regine Velasquez
19th: Bea Alonzo
20th: KC Concepcion
21st: Pinoy Boxing Champ Manny Pacquiao
22nd: Senator Bong Revilla
23rd: Ruffa Gutierrez
24th: Lady Directors Joyce Bernal and Cathy Garcia-Molina
25th: Pinoy Komiksmen Carlo J. Caparas and Mars Ravelo
26th: Sam Milby
24 Most Powerful Showbiz Executives:
Even more interesting is the Executives list wherein the power heads of the entertainment industry were unmasked for the public to know.
As expected, the top brass of the two largest networks were pitted head-to-head against each other, breaking down their enormous influence and power not commonly known to outside spectators.
Top spot: Eugenio 'Gabby' Lopez III (ABS-CBN) and Atty. Felipe Gozon (GMA-7)
2nd: Charo Santos-Concio (ABS-CBN)
3rd: Cory Vidanes (ABS-CBN)
4th: Annette Gozon-Abrogar (GMA-7)
5th: Malou Santos (ABS-CBN)
9th: Deo Endrinal (ABS-CBN)
10th: Johnny Manahan (ABS-CBN)
11th: Boy Abunda (ABS-CBN)
12th: Lolit Solit (GMA-7)
20th: Ricardo 'Ricky' Lee
Eyebrows will surely rise as the April issue likewise offered an extensive, not to mention exhaustive, summary of ABS-CBN and GMA-7's overall earnings, investor desirability, reach and advertising revenues.
"Which of these two heavyweights would win the rounds of expenditures and profits—and which would be down for the count?" YES! asked before laying down the facts as presented by an expert analyst.
Grab a copy of YES! April issue-now available at all leading bookstores and magazine stands-to see the entire list.
Source: Yes Magazine via PEP
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